Advergame Network

So who’s playing and why? According to the upcoming Gartner G2 research, more than forty percent Internet users are reached by advergames, it was also quoted on iMediaconnection. Another report released by Jupiter Research identifies the top online activities among Internet users, it said online contests and sweepstakes ranks in at number 5 with a 59 percent share of Internet users’ time. It has become a very popular pastime for consumers, particularly women, for whom this activity ranked among the highest overall.
Like other interactive ad formats’ objectives, online advergames’ primary purpose is to engage users with the advertiser’s brand, build interest in the advertised product, and ultimately convert users into paying customers. The concept is similar to that of online contests, which endeavor to promote consumer interaction and recruit loyal customers.
Because users choose to register to be eligible for prizes, the games help marketers collect customer data. And because gamers may invite their friends to participate, the brand benefits from word of mouth, or what these days is called viral marketing.