Bruster's ice-cream is a website, targeting young surfers. The virtual visit allows users to interact with a series of cartoon characters and find out about the Bruster's promotions. Among the features offered, coupons to get discounts on ice-cream's purchase. Here is the deal: each time a user refers a friend, Bruster's donates 10 cents. Not really advergaming but Nice viral marketing huh ?
Tuesday, September 13, 2005
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