Advergame Network

FedEx Super Box V is the latest iteration of this popular FedEx Canada simple advergame promotion. This time around you get to play as the offense with a choice of 3 different plays to get into the end zone.
You can play once for free, but all future games will require a FedEx tracking number. Over 600 prizes will be given away including the grand prize of a trip to Super Bowl XL!

3RD sense International announced the launch of www.millionsofgames.com, a social bookmarking site for casual online games. The site is a first of its kind in the casual games space. 3RD sense were inspired by sites like of del.icio.us and flickr.com and being in the business of casual games, recognised the need for a 'social bookmarking' or 'community tagging' site for casual online gamers.

Digital direct marketing agency Inbox Digital has launched an exciting viral game called Kick Up World Cup for games company Radica. With World Cup fever on the way, players can choose to play for their country, making the game truly global and your score goes toward your country’s worldwide ranking.
The game also registers and remembers your best score and global position, plus you can start your own private league with ten friends competing real-time against each other. So whether you want to play by yourself or against friends, you’ll have as much fun as Liverpool fans after a Champions League final.

The game tests your skills in docking a ship.

Note:

Use Cursor Keys for acceleration/deceleration and rudder controlA and S keys for bow thrusters
Will you gently cruise to Barbados or will you bump the cruise ship against the dock at Martinique one too many times? If the passengers have to wait too long to disembark at the Grenadines then you might be in trouble! You may also want to try the local cocktails at St. Lucia, Grenada and St. Vincent yourself by visiting all 6 Caribbean islands from just £9 ($16) per person per night with easyCruise.com.

The new Renault Clio is promoted in France with three short clips.
Publicis Net is behind this campaign, which is supported by a nicely designed website localised in several European languages. Check it out...

Here's an addicting advergame from Saucony in support of it's new Saucony Propel shoe. It's simple enough to understand and play. You only have to choose the same color objects to make people run. So Everybody Runs eventually and you try to get the best score!

Saab is behind the challenge on the streets of London. The idea is to promote the new Saab 9-3 Sportwagon challenging players to race against time. Saab is supporting the campaign also with a 100-page adventure game book featuring the Saab 9-3 SportWagon sent to 50,000 prospects and existing customers. Amazing...

TAG Body spray is getting the promotional online game treatment with Hide the Hotties that provides four increasingly difficult game levels in which you have to hide the hotties hanging in your pad before their Dad shows up at the door and kicks the crap out of you.

The Ad Conceptor, a menu-driven, concept-in-a-box parody of ad creation. The site promises to make your Advertising Week enjoyable by providing the tools to come up with a quick idea so you don't get stuck in the office working while everyone else is out partying and depleting the agency's expense budget. Try it ...

Bruster's ice-cream is a website, targeting young surfers. The virtual visit allows users to interact with a series of cartoon characters and find out about the Bruster's promotions. Among the features offered, coupons to get discounts on ice-cream's purchase. Here is the deal: each time a user refers a friend, Bruster's donates 10 cents. Not really advergaming but Nice viral marketing huh ?

To support the launch of their new "Flavor Station," KFC has launched Chooseyoursauce.com. It's basically a "choose your own adventure" video series. It's kind of boring but anyway you may want to try...

Lee Jeans has released a new Buddy Lee viral campaign. BuddyLeeGuidanceCounselor.com, features some funny videos of people visiting Buddy Lee to ask him for career advice. The site also features some other things, such as career tests that are really flash games, and interview tips.

Dannon has launched Frusion Breakfast Brawl, an advergame to promote Frusion, its drinkable yogurt. The microsite created to present the new product also features the TV spots and allows visitors to download and print a coupon to get a Frusion free sample: a good example of traditional and interactive marketing techniques mixed.

Milwaukee' s Best Light has launched Act like a man advergame section in their website. There are 4 games for you to choose and play. Busted is the most popular one which makes you feel like a real man. You should really try and enjoy the games ...

So who’s playing and why? According to the upcoming Gartner G2 research, more than forty percent Internet users are reached by advergames, it was also quoted on iMediaconnection. Another report released by Jupiter Research identifies the top online activities among Internet users, it said online contests and sweepstakes ranks in at number 5 with a 59 percent share of Internet users’ time. It has become a very popular pastime for consumers, particularly women, for whom this activity ranked among the highest overall.
Like other interactive ad formats’ objectives, online advergames’ primary purpose is to engage users with the advertiser’s brand, build interest in the advertised product, and ultimately convert users into paying customers. The concept is similar to that of online contests, which endeavor to promote consumer interaction and recruit loyal customers.
Because users choose to register to be eligible for prizes, the games help marketers collect customer data. And because gamers may invite their friends to participate, the brand benefits from word of mouth, or what these days is called viral marketing.

Manage your team your way ! A hungry worker is a distracted one. Help keep your team satisfied by feeding them breakfast. Use your mouse to get food to the staff, then click to get them back to work. You can also find the Tv Spots...
Enjoy Burger King !

Digital agency Holler has created an advergame to promote The Mitchell Brothers' new single "Excuse my brother". In the game you are a drunk brother trying to walk as far as you can, avoiding bins and collecting more pints. Top scorers win tickets to The Mitchell Brothers' concerts.

Online betting service Cantor Spreadfair has launched a table top cricket game. The idea, of course, is to attract cricket fans and convert them to clients: anyone who opens a Cantor Spreadfair account through the game gets a £50 first trade bonus.
Advergames' specialist Kerb created the game.

Beer maker Heineken recently launched a mildly amusing advergame. Play to win an “authentic” t-shirt (because the Heineken-Calvin and Hobbes college duds just don't cut it anymore) and possibly, a fridge in this old school pixilated side scroller. The goal is simple: get to the park before your can gets warm.

Advergames are the use of interactive games to deliver advertising messages, develop brand awareness, and drive traffic to consumer-oriented web sites. Blockdot founders Dan Ferguson and Mike Bielinski developed the Advergame concept in early 1998 and are considered by many to be the forefathers of this technology. Together, they have created such hits as Elf Bowling, Elf Bowling II, and Frogapult (which are now trademarks of comMOTION Interactive). Blockdot provides a number of interactive marketing services to supplement Advergaming, ranging from campaign development and measurement to other online promotional components and micro-sites.

Advergame list

Bubblicious bubble gum has added a new feature to it website called Bubblicious Virtual Buddy. It allows you to pick a character, style them, call an 800 number, record a message which is then spoken by the created character. The entire creation can then be emailed to a friend.
Cheers !