In France, Publicis Net Paris has launched an advergame for New Reanult Clio which has an english interface. Our keyword is "Ghost" in the game to find the clio's body. We start racing with the ghost car, and then try to find the body to race more...
Fantastic!
Source: adkritik.com
Wednesday, October 26, 2005
The movie King Kong is currently being promoted throughout Europe with an co-marketing campaign together with Pringles. A mini-site (by Grey Interactive) is online featuring the trailer, some downloadable goodies and a few e-cards which aren't really worth sending. Try leaving the site in the background... sometimes you hear King Kong's steps and the screen starts shaking.
Two advergames are also part of the online effort. Kong Jump (by Inbox Digital) will take a lucky winner to New Zealand. The other one, Find Kong, reproduces the popular three-cards game... you bet your bananas to win :-)
Pringles is also running an on-pack promotion giving away prizes connected to the movie.
Source : Adverblog
In Germany Mentos is online with a funny advergame: the Sheep Volley! You can play & train or play to win, and in this case you need to register. You can also choose to challenge a friend, sharing the same keyboard.
One of the nicest thing in the game is that they can take pictures of your(as a sheep) while playing so that you'll send them to your friends. Furthermore you can earn more points if you manage to collect Mentos candies during the game.
Source: Adverblog
Tuesday, October 25, 2005
7NK Murder Mystery Game is a gothic horror story inspired to Shakespeare's plays. The BBC has just launched it to support its Shakespeare drama season this autumn. At the moment only a preview is available, but the game full game will be online from next week. As explained on New Media Age players will be asked to solve and prevent crimes based on Shakespeare's plots.
Developed and Produced by LittleLoud Written by Will Jewell Music by Michael Reaney
Monday, October 24, 2005
In Italy Blaupunkt is running an online campaign through MTV's Internet and mobile sites. The campaign takes advantage of the popular Bunny&Benny characters, who proved incredibly successful in the viral video released early this year. Users can download the video directly from MTV (it also available through the Wap site) and gather information on Blaupunkt's products.
On MTV.it Blaupunkt is online also with an advergame that allows people to win a car audio system per week. Unfortunately they didn't put much effort in creating a nice concept for this game. It's just a racing game with no connection to Bunny&Benny. With a few more creative thinking (and probably with more budget) they could have "exploited" the viral characters also in the game generating more buzz around this campaign.
Sunday, October 23, 2005
A new golf advergame from the UK targeting 25-60 years old golf fans. Panlogic created a Golf Global Challenge to support HSBC sponsorship to the world golf championship.
The game, as it should be, is not very easy to play, it features a fine design and the possibility to personalize your player changing his/her trousers, shirt and hat. At first you can practice in the arcade game, and when you see your performance is improving you can actually go Pro and challenge a friend to become eligible for the final prize. The winner will go to the HSBC Champions tournament in Shanghai, China from 10-13th November.
The Irish Tourism Board is running an advergame that allows players to win flight tickets to Dublin, Cork or Belfast. It features a series of lovely cartoon characters dancing the typical Irish dance. Your goal is to dance with them without stepping into their feet. A funny idea, but the playability isn't very good. Furthermore there is a bug that doesn't allow you to play twice with the same email address.
Sunday, October 16, 2005
In Australia, Soap Creative has created "Bling my bomb".
Visitors are invited to create their own customized "bom", adding details, engines and even "the babe who'll occupy the passenger seat". Players submitting their artwork will enter a competition to win mini iPod's and Ea Sport "Need 4 Speed" videogames.
Monday, October 10, 2005
The water drop advergame has been created by Polish agency Max Weber for Sanitec Kolo, to promote a special sanitary surface called Reflex. The core idea was to build an interactive droplet acting and looking like a real one in real Reflex Kolo environment.
The game is also in English, but at the moment you need a password to enter...
Link Via Adverblog
Saturday, October 08, 2005
McDonald's is online with a street dance challenge. The BBoyBattle is an entertaining interactive experience you can really enjoy. Pick a character and make him/her dance with your keyboard. Show them how can you dance ! Come on !
Thursday, October 06, 2005
Your mission: to prepare some explosive cocktails, making sure you only mix ingredients that go together! For each recipe, catch the correct ingredients as they fly past... And avoid catching the wrong ones!
You can also download the game to play offline...
There are more than one game. Try them all...
Kodak has launched an exciting advergame for get noticed campaign. The goal in the first two challenges is to build IMPACT. IMPACT becomes in the third challenge because it determines how many TV spots you will have to hit your target audience with. The more IMPACT you have the more TV spots you will receive.
Try it...
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